Online strength + body composition coaching

A direct, simple training program for real people

This is for more than elite athletes. If you're an average person who wants to lose fat, build muscle, and be healthier, this program is built for you.

Coaching packages start at $149/month.

Matt McGinley flexing after a training session

What you get

  • Personalized workout program
  • Simple nutrition guidance
  • Weekly accountability and support

Coaching packages

Everything you need for $149/month

Custom training plan

Built around your goals, schedule, and equipment so you always know exactly what to do.

Nutrition strategy

A realistic plan focused on consistency, not extremes, so results are easier to maintain.

Weekly coaching support

Check-ins, form feedback, and fast adjustments to keep progress moving every week.

Not just for strong athletes

If you're busy, out of shape, starting over, or just want clear guidance to feel better and look better, this is for you. We'll keep it practical, focused, and sustainable.

Why me

I've lived the transformation

My life has always revolved around health and fitness. I grew up loving sports, and then it was taken away from me when I was in high school due to an extreme case of Osgood-Schlatter's disease. My knee was effectively shattered into many pieces and I spent 3 years on and off in a full leg cast all throughout high school.

I didn't understand health or nutrition, so I became out of shape. I couldn't exercise and I didn't understand how to eat right. It wasn't something I was ever taught.

Eventually, my doctor told me that my knee can't get any worse, so it's either I figure out a way to deal with the pain and fix it or get a screw placed in my knee through surgery. That moment I committed to doing whatever it took to get better.

I learned for every pound I lose, that's about 3 pounds of pressure off my knees. So in 2 months I lost 25 pounds and went from not being able to run at all to running 5 minute miles.

I felt better, but I was weak. I didn't have strong legs. I knew building muscle around the knee would also be helpful. Once I started lifting, I never looked back. I loved the idea of physically building myself to be stronger.

Since starting lifting, I've went from benching 100lbs to benching 365lbs. From 0 pull ups to one of the strongest in the world at them. From trouble walking up stairs to squatting nearly 500lbs and pistol squats with 100lbs on my back with 0 pain. To nearly a 600lb deadlift. These are good numbers for a 300lbs NFL offensive lineman. I'm 190lbs.

I have no special genetics. I was not gifted at strength or have some special unique ability to put on muscle and to lose fat. My real gift is I love taking care of myself, I love learning about health and fitness and every day I love to work out.

I am the physical manifestation of my inner most beliefs and actions. My body is a reflection of them, they are my greatest credentials. If you're looking for a trainer that has been through it all that understands what it takes, that can motivate and guide you every step of the way, and will always show up and be there for you, I am that person.

Start coaching for $149/month

Get a direct plan, weekly support, and a clear path to lose fat, build muscle, and get healthier.

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